Do What Your Mum Says Joins Forces with FasterCapital to Revolutionize Family-Centric Reality TV
Zagreb, Croatia Germany & Dubai, UAE – July 24, 2025
Do What Your Mum Says, an innovative reality TV startup blending family bonding with educational entertainment, today announced a strategic partnership with FasterCapital through its LaunchUp program. This collaboration aims to accelerate the show’s market entry and global expansion, leveraging FasterCapital’s extensive resources and network to capitalize on growing demand for family-oriented digital content worldwide.
Market Opportunity & Problem Statement
The global reality TV market is evolving rapidly, with audiences seeking more meaningful, family-friendly content that combines entertainment with education. Despite the surge in influencer-driven programming, few formats emphasize authentic family engagement and intergenerational bonding. Do What Your Mum Says addresses this gap by integrating popular influencers into themed challenges that foster creativity, teamwork, and shared experiences—offering a fresh alternative to conventional reality shows. With the reality TV market projected to grow at a CAGR of 8.5% through 2028, this startup is positioned to capture significant viewer interest and advertiser investment.
Startup Solution & Differentiation
Do What Your Mum Says delivers a unique reality TV experience by placing families at the heart of the action. The show features well-known influencers participating in daily, themed challenges—from cooking and magic tricks to eco-friendly activities—encouraging teamwork and creativity. Its interactive format invites viewers to vote and engage via social media, enhancing audience participation and loyalty. Early pilot tests in Croatia demonstrated strong influencer enthusiasm and viewer engagement, with a combined influencer following rivaling the country’s population. This blend of entertainment, education, and family values creates a defensible niche in a crowded reality TV landscape.
FasterCapital Partnership Value
Through the LaunchUp program, Do What Your Mum Says gains access to FasterCapital’s global mentorship, capital-raising expertise, and strategic guidance. FasterCapital’s rigorous selection process ensures the startup meets high standards of innovation and market potential. This partnership accelerates product development, marketing, and international licensing efforts, positioning the show for rapid scale-up. The collaboration also opens doors to FasterCapital’s extensive network of media partners and investors, expediting the startup’s path to market leadership.
Executive Quotes
Hesham Zreik, Founder and CEO of FasterCapital, stated:
“‘Do What Your Mum Says’ exemplifies the kind of innovative, socially impactful entertainment that our LaunchUp program is designed to support. By combining influencer appeal with genuine family engagement, this startup is poised to redefine reality TV and capture a global audience. We are excited to provide the resources and strategic mentorship needed to accelerate their growth and maximize market impact.”
CEO of Do What Your Mum Says, Ivana Musec, commented:
“Partnering with FasterCapital is a pivotal milestone for us. Their expertise and global reach validate our vision to create a reality show that not only entertains but also strengthens family bonds worldwide. Together, we will scale rapidly, expand internationally, and deliver a fresh, meaningful alternative in the reality TV space.”
Growth Trajectory & Future Plans
In the coming months, Do What Your Mum Says will focus on finalizing production for its first full season, expanding influencer partnerships, and launching targeted marketing campaigns across Europe and North America. Plans include securing additional funding rounds to support global licensing deals in over 60 countries. The startup envisions becoming a market leader in family-centric reality entertainment, driving both viewer engagement and diversified revenue streams through sponsorships, digital platforms, and broadcast rights.
About Do What Your Mum Says
Founded in 2023, Do What Your Mum Says is a reality TV startup dedicated to creating fun, educational, and interactive family entertainment. By combining influencer-driven challenges with meaningful family involvement, the show fosters lasting memories and promotes values of teamwork and creativity. The company’s mission is to revolutionize reality TV by putting families at the center of the experience.
About FasterCapital
FasterCapital is a global technology incubator and investment platform that supports startups through its LaunchUp program, providing capital, mentorship, and market access. With a proven track record of accelerating early-stage companies, FasterCapital focuses on innovation-driven ventures with scalable business models. The program’s selective criteria ensure partnerships with high-potential startups, enabling them to achieve rapid growth and global market penetration.