WasteTrack

WasteTrack

Entrepreneurs

Maaire Gyengne Francis

Maaire Gyengne Francis

Co-Founder & CEO

Drawing upon a long-term career trajectory, I consider myself an expert when it comes to validating new processes with business stakeholders and product owners, experience in managing project lifecycle and development cycle, including Agile/Scrum ceremonies, user story development, product backlog and User Acceptance Testing Cycle (UAT).
Dorfiah Prosper

Dorfiah Prosper

Co-Founder & CTO

Dorfia Prosper is a waste management professional with strong expertise in plastic recycling, electronic waste (e-waste) handling, and general waste management systems. Over the past six years, I have been actively involved in projects across the plastics and e-waste value chains, giving me a practical, in-depth understanding of collection, sorting, quality inspection, recycling processes, and environmental compliance.

Faarkuu Tiernye Frank

Faarkuu Tiernye Frank

Co-Founder & COO

Results-driven professional with 10+ years' experience in digital innovation, client engagement, and international project delivery. Skilled in project and campaign management, building partnerships, and presenting solutions in clear and compelling ways. Experienced in stakeholder engagement across Africa and globally (Ghana, Sierra Leone, Rwanda, USA)
$ 0 K

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Idea

WasteTrack is addressing the severe plastic waste crisis in rapidly urbanizing African cities. Population growth, high consumption of plastic-packaged goods, and underdeveloped formal waste management infrastructure have left most households with limited, unreliable, or costly disposal options. As a result, residents often rely on informal collectors with inconsistent schedules or engage in harmful disposal practices such as burning, burying, or dumping waste in open spaces and waterways. This contributes to widespread pollution, public health hazards, clogged drainage systems, flooding, and the loss of recyclable materials that could support local and global circular economy markets. Meanwhile, recycling companies struggle to access consistent, high-quality, and traceable plastic feedstock.

Challenge

WasteTrack addresses multiple systemic challenges in African waste management. Informal collection systems have low efficiency, typically below 20%, leaving vast amounts of plastic unrecovered. Households often lack accessible and safe disposal options, leading to illegal dumping and environmental degradation. Recycling companies are constrained by inconsistent supply and lack of traceability, while collectors face inefficiencies in route planning and payment collection. WasteTrack’s integrated technology solves these issues by improving collection efficiency by up to 70%, providing verified plastic to recyclers, and creating transparent, traceable, and scalable waste management systems, thereby overcoming the operational and environmental barriers that have long hindered effective plastic recovery.

Solution

WasteTrack is an AI-powered platform that makes plastic waste disposal easy, traceable, and convenient for urban households by connecting them with local collectors. Using image, video, or weight-based AI analysis, households can request pickups, receive automated pricing, and pay digitally, while collectors and recycling partners can monitor volumes and routes through an integrated dashboard. Beyond household collection, WasteTrack plans to evolve into a global marketplace for verified, traceable plastic, enabling recyclers worldwide to access consistent, high-quality feedstock. By combining AI, machine learning, and distributed ledger technology, the platform ensures transparent transactions, automated payments, and accurate waste tracking, positioning WasteTrack as a central player in the circular plastics economy.


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WasteTrack's News (1)

WasteTrack and FasterCapital accelerate cashless, AI-powered waste collection and recycling in Ghana
13 Jan 2026

WasteTrack and FasterCapital accelerate cashless, AI-powered waste collection and recycling in Ghana

Accra, Ghana & Dubai, UAE - Jan 13, 2026

WasteTrack and FasterCapital today announced a strategic partnership through the EquityPilot program to accelerate deployment of WasteTrack’s AI-driven household waste identification, scheduling and cashless payment platform across Ghana and wider African urban markets, starting immediately to address growing plastic waste and informal collection gaps.

Market opportunity & problem statement

Rapid urbanization and rising plastic generation have strained African waste systems: Ghana produces over one million tons of plastics annually while only 5% of institutional siloed waste is properly recycled. The continent’s waste management market is projected to grow to $59B by 2030, yet 80% of households rely on informal collectors and recycling rates remain low. WasteTrack targets this white space by formalizing collectors, improving recycling throughput and monetizing circular flows via technology-enabled services.

Startup solution & differentiation

WasteTrack uses on-device AI/ML video and image analysis to classify waste type and estimate volume, then automates scheduling, cashless payments and trackable QR/code-enabled transfer events. The platform uniquely combines collector formalization, municipal integration and an in-app payment rails to create a transparent supply chain from household to recycler. Early traction includes interviews with 100+ households, interest from five institutional partners and positive municipal feedback. WasteTrack’s defensible edge lies in AI-native automation, local collector networks and integrated payments that unlock recurring revenue and measurable recycling outcomes.

FasterCapital partnership value

Through EquityPilot, FasterCapital provides technical mentorship, go-to-market support, product refinement resources and investor introductions to accelerate WasteTrack’s seed fundraising and regional rollout. FasterCapital’s selective criteria and global network validate WasteTrack’s product-market fit potential and speed execution timelines: a planned 18–24 month runway extension, product-market pilots across multiple cities, and support raising the targeted $500K seed.

Executive quotes

“Hesham Zreik: WasteTrack addresses a critical infrastructure and environmental gap with a scalable AI-first model. EquityPilot supports startups with capital and market access; WasteTrack’s early traction and civic alignment make it an ideal partner for rapid scale,” said Hesham Zreik, Investment Advisor.

Maaire Gyengne Francis, Co‑Founder & CEO of WasteTrack, said: “This partnership validates our vision to formalize informal collectors, reduce plastic leakage and deliver cashless convenience to households and businesses. FasterCapital’s network and EquityPilot resources will accelerate pilots, expand collector recruitment and refine our AI models for broader African markets.”

Growth trajectory & future plans

Near-term milestones include launching pilot programs with 2,000 users and 20 paid collectors by Summer 2026, expanding to 30,000 users and 100 paid collectors by Winter 2026, and productizing recycling revenue streams by 2027. WasteTrack plans phased expansion across West African urban centers, followed by East and Southern Africa, while preparing a seed round to fund product scaling and partnerships.

About WasteTrack

WasteTrack is an Accra-based startup building an AI-driven waste identification, scheduling and cashless payment platform to formalize informal collectors and improve recycling in African cities. Founded by engineers and environmental systems experts, WasteTrack’s mission is to reduce plastic leakage and create livelihoods through technology.

About FasterCapital

FasterCapital is a global venture builder and online incubator dedicated to co-funding and co-founding innovative startups. Established in 2014, we are now #1 venture builder in terms of number of startups that we have helped, money invested and money raised. It supports startups worldwide through various programs, including funding assistance, business development, and technical support. The EquityPilot program is designed to help early-stage startups build scalable solutions with mentorship, strategic guidance, and network support.

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