Wajbatti Joins FasterCapital’s LaunchUp Program to Bring Complete Nutrition Solutions to the Middle East
London, United Kingdom & Dubai, UAE – Jun 23, 2025
Wajbatti, a pioneering food tech startup delivering sustainable, nutritionally complete meal powders tailored for the Middle East, today announced a strategic partnership with FasterCapital through its LaunchUp program. This collaboration aims to accelerate Wajbatti’s market entry and expansion across the GCC and Arabic-speaking regions by leveraging FasterCapital’s global network, capital-raising expertise, and startup acceleration resources.
Market Opportunity & Problem Statement
The GCC faces critical nutritional challenges driven by fast-paced lifestyles, rising obesity, and widespread food allergies, creating a pressing demand for convenient, balanced meal options. Kuwait and surrounding markets exhibit high rates of unhealthy eating habits and limited allergen-free alternatives, leaving consumers underserved despite growing health awareness. With the Middle East’s functional food market projected to grow rapidly, Wajbatti addresses a significant white space by offering a complete, plant-based meal replacement designed specifically for regional tastes and dietary needs, positioning itself uniquely against fragmented and imported competitors.
Wajbatti’s Solution & Differentiation
Wajbatti’s flagship product is the first Arabic complete meal replacement powder that is 100% plant-based, allergen-free, and formulated with over 26 essential vitamins and minerals. Each serving delivers balanced proteins, fibers, healthy carbohydrates, and fatty acids, supporting weight management, cognitive health, and daily nutrition. Free from lactose, nuts, soy, gluten, GMOs, and palm oil, Wajbatti offers a convenient, sustainable alternative to traditional meal prep. Early customer trials in Kuwait have shown strong acceptance, validating the product’s taste and health benefits. Its tailored regional formulation and clean ingredient profile create a defensible market position in a growing but underserved segment.
FasterCapital Partnership Value
Through FasterCapital’s LaunchUp program, Wajbatti gains access to a curated ecosystem of mentorship, capital-raising support, and global market expertise. Known for its rigorous selection process, FasterCapital partners only with startups demonstrating high innovation potential and scalability. This partnership will accelerate Wajbatti’s product development, marketing strategy, and regional rollout, aiming for rapid market penetration within 12 months. FasterCapital’s strategic guidance and funding facilitation are pivotal in positioning Wajbatti as a leader in the Middle East’s evolving food tech landscape.
Executive Quotes
Hesham Zreik, Founder and CEO of FasterCapital, stated:
“Wajbatti embodies the future of nutrition in the Middle East by addressing critical health and lifestyle challenges with an innovative, plant-based solution. Our LaunchUp program is designed to empower such visionary startups, and we are confident that Wajbatti’s unique value proposition and strong market fit will drive significant impact and growth.”
Ammad Ali, Founder and CEO of Wajbatti, added:
“Partnering with FasterCapital is a transformative step for Wajbatti. Their global expertise and resources will help us scale quickly and bring our complete, allergen-free meal solution to millions in the GCC. We are excited to accelerate our mission to make healthy, balanced nutrition accessible and convenient for busy consumers across the region.”
Growth Trajectory & Future Plans
In the coming months, Wajbatti plans to finalize product certification, expand distribution channels across Kuwait and the GCC, and launch targeted marketing campaigns to build brand awareness. The startup is actively engaging with strategic retail and online partners while preparing for a Series A funding round to support regional scaling. Long-term, Wajbatti aims to lead the Middle East’s meal replacement category, continuously innovating its product line to meet evolving consumer health needs and sustainability goals.
About Wajbatti
Founded by Ammad Ali, Wajbatti is a food tech innovator dedicated to delivering complete, sustainable, and allergen-free meal solutions tailored for the Middle East. With its flagship plant-based meal powder, Wajbatti addresses the region’s nutritional challenges by combining convenience, health, and local taste preferences to support modern lifestyles.
About FasterCapital
FasterCapital is a global startup accelerator and venture capital firm specializing in technology-driven ventures. Through its LaunchUp program, FasterCapital offers selected startups mentorship, funding, and market access to accelerate growth and innovation. With a proven track record of successful investments and a rigorous selection process, FasterCapital empowers startups to scale globally while addressing regional market needs.