TOGFashion

United States, 14 Nov – TOGFashion, an innovative eCommerce platform revolutionizing fashion sharing and sustainability, is thrilled to announce a $250,000 investment from Jessica Sahroui, a seasoned investor with deep expertise in technology and digital transformation. Sahroui’s investment will support TOGFashion in its mission to reshape the fashion industry through a platform that allows users to borrow, sell, and share ideas on clothing, creating a digital ecosystem for collaborative fashion.

TOGFashion offers a unique personal shared closet experience, allowing users to borrow clothes, sell pre-loved items, and exchange ideas on clothing combinations and trends. The platform not only promotes sustainable fashion but also encourages community-driven decision-making, where users can rate and review fashion choices to inspire one another.

Jessica Sahroui’s background in IoT, cloud solutions, and data mining gives her a keen understanding of how to integrate technology with business models. Having spent five years working with Series A and growth-stage startups in the IoT and IT services sectors, Sahroui’s experience in managing digital transformation and big data aligns well with TOGFashion's goals of leveraging technology to drive innovation in the fashion industry. Her strategic insight will help TOGFashion scale and strengthen its technological foundation as it expands in the competitive eCommerce space.

Quote from Jessica Sahroui: “TOGFashion is a forward-thinking platform that combines sustainability with technology to create a more accessible and community-driven approach to fashion. The app's ability to bring people together to share, borrow, and sell clothes is both innovative and timely, addressing key trends in both tech and fashion. I’m excited to invest in this company and support their vision of making fashion more collaborative and sustainable for everyone.”

United States – TOGFashion, an innovative eCommerce platform designed to transform the fashion industry through a shared community closet concept, has secured a $850k investment from Lili Mellir, an experienced investor with a strong background in venture capital and private equity. This investment will enable TOGFashion to expand its platform, allowing users to borrow clothes, sell pre-owned garments, and share style ideas, ultimately creating a more sustainable and interactive fashion experience.

TOGFashion’s unique platform allows users to borrow clothes from one another, sell their gently used items, and exchange fashion tips and ratings, creating a vibrant community of fashion enthusiasts. With Lili’s investment, TOGFashion aims to enhance its user experience, expand its offerings, and promote a culture of sharing and sustainability in fashion.

Lili Mellir is known for her expertise in entrepreneurship, venture capital, and IT strategy. A graduate of the University of the Aegean, she is a super angel investor who specializes in guiding startups that blend technology services with educational theories. Her commitment to supporting innovative ideas in online learning and EdTech fields reflects her passion for fostering creative solutions in various industries. Lili's investment in TOGFashion underscores her dedication to promoting sustainability and community engagement in fashion.

Quote from Lili Mellir: "I am thrilled to invest in TOGFashion, a platform that not only encourages creativity and individuality but also promotes sustainability in the fashion industry. The concept of a shared closet aligns perfectly with my vision of combining technology with innovative solutions that benefit the community. I believe TOGFashion has the potential to change how we think about clothing consumption, and I am excited to support this transformative journey."
With Lili's investment, TOGFashion is poised for significant growth, looking to capture a larger market share while fostering a collaborative and sustainable approach to fashion.

About Lili Mellir: Lili Mellir is an accomplished investor with a robust history in the venture capital and private equity sectors. With expertise in entrepreneurship, go-to-market strategies, and IT solutions, Lili is passionate about supporting startups that integrate technology with educational methodologies. Her focus on fostering creative ideas in online learning and EdTech has established her as a leading figure in the startup ecosystem.

TOGFashion is a platform allowing people to share items in closets. Users can borrow clothes, sell used ones and share ideas on the best match of clothes. The platform has a gamification aspect as it enables some users who have been sharing a lot to be the top to be helped when they are seeking help.

The startup is based in the US and is operating in the United States and Qatar and is founded by Kassam Kaddi and Licia Pesanni. The startup is now raising $800K.

Mr. Hesham Zreik, CEO of FasterCapital, commented, “Sharing Economy is a growing, promising, and important market. We are glad to be supporting it by working with more and more startups and helping them achieve their vision of facilitating sharing over buying.”