Thai Pure Coconut

روّاد الأعمال

Pongpisuit Kiatvarangoon

Pongpisuit Kiatvarangoon

President

I am a highly accomplished coconut expert, honored with Thailand’s National Innovation Award for pioneering cold-pressed coconut oil production making my company the first and only recipient of this distinction in Thailand.

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Idea

Thai Pure Coconut CO., LTD. is a company that specializes in producing high-quality coconut oil and related products, which have already gained strong recognition in local markets. The company currently exports its products to countries like Japan, Korea, and Germany, while planning to expand into Russia, China, and the USA. Through strategic partnerships, THAI PURE aims to further grow its international presence and leverage the increasing demand for coconut-based products. By accelerating its market entry, the company is positioned to seize new opportunities and gain a competitive advantage in the global market.


Challenge

Thai Pure Coconut CO., LTD. is addressing a significant challenge in the global coconut oil market, where there is a growing demand for high-quality coconut products, but production capacity is limited. By expanding its production facilities and investing in assets, the company aims to meet the rising global demand and serve untapped markets. Its products stand out due to their unique taste, aroma, texture, and "zero-waste" production process, setting them apart from competitors. The company’s expertise in creating top-tier coconut products, alongside its commitment to sustainable practices, positions THAI PURE for continued success on the global stage.


Solution

Thai Pure Coconut CO., LTD. offers a range of products, including coconut juice and coconut oil, which have become increasingly popular in international markets. The company’s products are widely available in supermarkets and convenience stores such as 7-Eleven, Makro, Tesco Lotus, and Big C, with the THAI PURE brand being synonymous with quality. Notably, it holds a dominant market share, producing 70% of Thailand’s OEM coconut oil. In the domestic market, the company plans to grow its sales by 15–20% by expanding to new customer groups and increasing its presence in modern trade channels, including supermarkets and duty-free outlets.



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