Tanda
Entrepreneurs
Vincent Ibekwe
Founder & CEOVincent Ibekwe is the Founder and CEO of Tanda, a video-commerce infrastructure company built for emerging markets, starting in Africa. He leads product vision and technical execution, focusing on trust-based checkout, localized payments, and creator-led commerce.
Idea
Tanda is a startup revolutionizing video commerce in emerging markets. With a booming content creation industry in Africa, consumers are eager to engage with short videos but struggle to shop directly from these platforms. The company identifies a critical problem: 72% of sales fail in emerging markets because users cannot buy directly from video platforms, and brands lack a localized, video-first commerce solution. Moreover, customers face the challenge of not being able to shop hands-free or conversationally through AI-driven interactions.
Challenge
Solution
Tanda is an AI-powered video-commerce engine that seamlessly integrates short videos with a shopping experience. By combining AI, voice, and chat commerce, Tanda allows users to shop while watching videos, making the entire process hands-free. The platform also includes a built-in affiliate network for instant earnings and an escrow system to ensure trust between buyers and sellers. Focused on the African market, Tanda integrates local payments methods, such as wallets, telcos, and banks, making the shopping process smoother and more accessible.