SWEET LEMON TV, a Canada-based startup founded by Lior Hanev, has joined the LaunchUp program by FasterCapital, an incubator and accelerator supporting early-stage startups around the globe. The company is currently raising $270K to further develop and scale its innovative social media platform that offers professional-grade live streaming and video production services for everyday users and businesses.

SWEET LEMON TV aims to transform how people engage online by moving beyond the superficial interactions of traditional social media platforms. The platform enables users to host and produce their own live talk shows or create content affordably without the need for expensive equipment or technical expertise. By offering a space where genuine conversations can flourish, SWEET LEMON TV envisions a more connected and expressive digital community.

“We’re excited to welcome SWEET LEMON TV into the LaunchUp program,” said Hesham Zreik, CEO of FasterCapital. “Their approach to democratizing video content production and fostering authentic social interaction aligns with current shifts in digital behavior. We see significant potential in their model.”Hesham Zreik added, “The team behind SWEET LEMON TV is tackling real problems—content oversaturation and access to professional production tools—in a practical and scalable way. We look forward to supporting their growth.”

Lior Hanev, Founder of SWEET LEMON TV, commented, “Partnering with FasterCapital through the LaunchUp program is an important milestone for us. With their mentorship and network, we’re confident in our ability to expand our platform and bring meaningful, quality-driven live content to a broader audience.”

The startup’s mission is to create a new category in social media—one where everyone can be a host, a creator, and a community builder with ease and quality.