Sicom Sport

Sicom Sport

Entrepreneurs

Alassane Fall

Alassane Fall

Managing Director

Alassane Fall Is In Charge Of Projects And Partnerships At Sicom Sport.

Team

Sokhna Bousso Diop

Sokhna Bousso Diop

Administrative Assistant

Sokhna Bousso Diop Is The Company's Administrative Assistant, Responsible For Reception, Processing Files And Secretarial Work.

Abdou Latif Sall

Abdou Latif Sall

Accountant

Abdou Latif Sall Is In Charge Of Accounting, Logistics, Stewardship And Organisation. He Is An Accountant And Logistician By Training, With A Master's Degree In Accounting.

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Idea

Sicom Sport S.U.A.R.L is an event management and audiovisual production company created to innovate in the fields of sport, culture, and community engagement in Senegal. The company operates in community management, audiovisual services, web TV, and sport event coverage, while also supporting the promotion of cultural and social activities. Its ambition is to become a key player in managing and valorizing sports and cultural events at both the national and international level.

Challenge

Sicom Sport S.U.A.R.L is addressing critical challenges in the Senegalese sports and cultural sectors, such as the lack of structured management, insufficient funding sources, and limited infrastructure. The company also tackles the growing demand for professional audiovisual services and digital visibility in a competitive but unregulated market. By combining innovation, affordable pricing, and professional expertise, Sicom Sport seeks to fill the gap in quality event management while promoting socio-cultural and economic development through sports and culture.

Solution

Sicom Sport S.U.A.R.L is providing solutions that integrate event organization, audiovisual production, and digital marketing to modernize the management of sports and cultural activities. Through its initiatives such as the Forum International du Sport en Afrique (FISA), the company creates spaces for exchange, knowledge sharing, and partnership building among athletes, managers, federations, and investors. Additionally, Sicom Sport supports clients with services ranging from advertising, media coverage, and online broadcasting to professional video production and community management, making it a one-stop solution for the sports and cultural ecosystem.


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Sicom Sport's News (1)

Sicome Joins FasterCapital EquityPilot to Scale Sports Media in Senegal
13 Sep 2025

Sicome Joins FasterCapital EquityPilot to Scale Sports Media in Senegal

Dakar, Senegal & Dubai, UAE - Sep 13, 2025

Sicom Sport S.U.A.R.L, a Dakar-based event, audiovisual and sports media company, today announced a strategic partnership with FasterCapital through its EquityPilot program to accelerate product development, market expansion across West Africa and a USD 1.5M fundraising drive.

Market opportunity & problem statement

Africa’s sports-media and event management market is expanding rapidly as regional leagues, federations and brands demand professional audiovisual coverage, digital community management and monetizable WebTV content. Yet local suppliers often lack scale, standardized production workflows and investor backing. Sicom Sport targets this white space by combining event production (FISA forum), WebTV, corporate video and studio services to capture sponsor, broadcast and digital ad revenue in an underserved regional market.

Startup solution & differentiation

Sicom Sport offers end-to-end services: community management for sports clubs, high-quality event captation (4K), branded video production, web studio development and monetizable WebTV programming. Its flagship asset, the Forum International du Sport en Afrique (FISA), links federations, investors and corporate sponsors. Early revenue projections show diversified streams from sponsorships, ticketing, corporate spots and studio projects. Sicom Sport’s local network, combined production assets and a content-first WebTV strategy create defensible differentiation against fragmented local agencies.

FasterCapital partnership value

Through the EquityPilot program, FasterCapital will provide SICOME with growth capital, product development support, global go-to-market mentorship, and access to investor networks and technology partners. FasterCapital’s selective criteria and track record—mentoring and investing in global startups—adds validation and opens international sponsorship and distribution channels. The collaboration targets a 12–18 month acceleration to scale operations, secure strategic sponsors, and close the USD 1.5M funding round.

Executive quotes

“[SICOME] represents the kind of market-driven, founder-led company that benefits from capital plus operational support,” said Hesham Zreik, investor and advisor. “FasterCapital’s EquityPilot will help convert SICOME’s content IP and event platform into sustainable regional media revenue.”

“Partnering with FasterCapital supercharges our ambition to professionalize sports media in Senegal and across Africa,” said Alassane Fall, Founder, SICOME. “We will scale our WebTV, expand production capacity and accelerate sponsor deals to create jobs and lasting sporting impact.”

Growth trajectory & future plans

Over the next 18 months SICOME will scale its studio and field production teams, launch subscription and ad-supported WebTV verticals, and execute two major FISA events to secure anchor sponsors. The USD 1.5M raise will fund equipment, talent, marketing and regional expansion into Côte d’Ivoire and Guinea. Long-term, Sicom Sport aims to become a leading Pan-African sports media and event production hub.

About Sicom Sport

Sicom Sport S.U.A.R.L is a Dakar-based event and audiovisual company specializing in sports community management, WebTV, event captation and corporate video. Founded to professionalize sports media in Senegal, Sicom Sport produces the Forum International du Sport en Afrique and delivers end-to-end digital and broadcast services.

About FasterCapital

FasterCapital is a global startup accelerator and seed investor offering programmatic capital, technical development, mentorship and investor introductions through initiatives like EquityPilot. FasterCapital supports startups scaling digital products and market access worldwide.

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