NABetCo

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Chukwuma Igbogbahaka

Chukwuma Igbogbahaka

CEO & Founder

Since 1991, Mr. Chukwuma has led teams of 40+ people providing services in the Information and Communications Technology (ICT) and Customer Relationship and Experience Management (CREM) arenas, covering corporate customers from 13 countries in Europe, Africa, and South America, speaking 9 different languages.

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Idea

Ever since 2009 and counting, sports betting has proved its mettle as a multi-billion dollar business in Africa.
Our Mission is to create an easier to use and more ethical, yet hugely profitable, online sports betting entertainment software platform for passionate Africans and Africans in the diaspora.
This software engine is called NABetCo, and allows our target customers to bet seamlessly from multiple channels, and do so in privacy if they desire.


Challenge

How would you feel is you scored 19/20 in an important exam, and yet failed the test?
Tens of millions of African sports bettors suffer this ‘injustice’ daily. They do not get paid a single rusted cent when they get one prediction wrong, even with many others correct!
Our surveys show that this is one of their biggest frustrations with their sports betting hobby.
The current sports betting operators realize this pain, and have tried to mitigate it by offering early cash-out and a compensation when they get only one prediction wrong.
But these attempts to remedy the situation have been adjudged by most bettors to be both insufficient and inefficient. So, their anger remains unresolved.


Solution

NABetCo’s software algorithm PROFITABLY allows African sports bettors to WIN repeatedly and in multiple categories, EVEN WITH 4 PREDICTIONS WRONG!
You read right!
This finally solves the lingering problem faced by sports bettors. In other words, you can now pass that important exam even with a score of 16/20 or better. Bettors have indicated that they would find this solution much fairer and more ethical.
Our strategy is to cover the entire, significant African sports betting terrain before the existing operators have a chance to replicate out betting style.
Our Vision is to extend this philosophy to other products and services, and make these available also in the future to our customer base of fair-bargain hunters.
All the work for setting up the NABetCo sports betting platform had been done with professional service providers, including a leading European software developing company, and may need to be revisited and updated before we launch.


Story

Way before 2009, when sports betting went mainstream in Nigeria, the founder of NABetCo had been aware of sports betting abroad where he was based. He had sensed the business potential, and flimsily explored the possibility of introducing ‘regular’ sports betting to Africa.
The events that followed the widespread introduction of ‘regular’ sports betting to Nigeria and later Africa, fully proved him right.
Now, he plans to introduce (this time around, with more tenacity and persistence) a more-ethical type of sports betting he came across abroad as well, which he believes will perform even better than ‘regular’ sports betting.
The vehicle for this introduction is NABetCo - the New and Alternative (Sports) Betting Company.
NABetCo’s type of sports betting is practiced in various parts of the world, but not to any significant level in Africa, currently.
NABetCo has worked to adapt this type of sports betting to the African environment, and structured it to be deployed successfully, even with existing operators of ‘regular’ betting already active.
First Nigeria, then the rest of Africa immediately after, then - why not - the world.



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