MemoYo partners with FasterCapital to scale AI OOH ad analytics
India & Dubai, UAE Oct 22, 2025
MemoYo Animation Private Limited and FasterCapital today announced a strategic partnership through FasterCapital’s Equitypilot program (Oct. 22, 2025). The alliance will accelerate MemoYo’s AI camera + SaaS platform rollout across the UK, India and MENA, delivering measurable, real-time ROI for out‑of‑home (OOH) advertisers via product development, go-to-market support and funding assistance.
Market opportunity & problem statement
Global OOH remains a high-value but opaque channel: USD Analytics projects global OOH spend at $46.2B in 2024, rising toward $49.8B in 2025. Yet industry studies show a large measurement gap — most brands cannot fully attribute offline campaigns or activate offline audience data. MemoYo targets this white space: brands and agencies need real-time, verifiable engagement metrics and operational controls comparable to digital channels to reduce ad fatigue, shorten campaign cycles and improve ROI.
Startup solution & differentiation
MemoYo’s platform combines edge AI cameras with a cloud analytics dashboard to convert offline impressions into actionable data: footfall, demographics, gaze, dwell time, real-time ROI and predictive optimization. Hardware-agnostic and plug‑and‑play, MemoYo integrates with existing displays and ad stacks to unify campaign control like a Google Ads experience for OOH. Early pilots in India, UAE and the UK have produced initial case studies and the company’s TAM/SAM/SOM approach targets a $42B global OOH market with an early focus on digital OOH + analytics opportunities.
FasterCapital partnership value
Under the Equitypilot program, FasterCapital will provide tailored product and GTM mentorship, cloud credits, engineering support, market introductions and guidance on capital raising. FasterCapital’s selective criteria and global track record add credibility and access to investor networks and strategic partners. The program is structured to accelerate MemoYo from validated pilots to recurring SaaS revenue and broader commercial deployments within 12–18 months.
Executive quotes “
Hesham Zreik:”We invest in startups that solve clear, high-value market problems with defensible technology and scalable business models. MemoYo’s analytics-first approach to offline advertising addresses a pressing industry need — making OOH accountable and programmable. FasterCapital’s Equitypilot can help MemoYo turn strong pilots into rapid commercial scale.”
Yogendraa Pal, Founder & CEO, MemoYo: “MemoYo was built to close the attribution gap for offline media. Our AI cameras capture the right signals and our dashboard turns those signals into decisions — when, where and what to show. Partnering with FasterCapital brings the operational muscle, enterprise introductions and funding pathway we need to become the industry standard for measurable OOH.”
Growth trajectory & future plans
MemoYo will use Equitypilot resources to validate and scale deployments, refine its predictive ROI engine and onboard enterprise customers in luxury retail, hospitality and airports. Near-term milestones include expanding to 100+ screens, launching API integrations for ad networks and converting pilot customers to recurring subscriptions. MemoYo expects to progress toward a broader Series A timeline after achieving standardized product-market fit and measurable ARR growth.
About MemoYo
MemoYo is an AI-driven adtech startup that turns offline displays into measurable digital assets. Founded to bring digital-style attribution and control to out-of-home advertising, MemoYo combines edge AI cameras and a cloud SaaS dashboard to deliver real-time ROI, predictive insights and campaign automation.
About FasterCapital
FasterCapital is a global incubator and seed investor that helps tech founders accelerate product development, market entry and fundraising through programs like Equitypilot. The firm provides mentoring, technical resources and investor access to scale high-potential startups across SaaS, AI and deep‑tech sectors.