Melting Bears and FasterCapital partner to scale climate-action game
Dubai, United Arab Emirates & Dubai, UAE — Sep 29, 2025
Melting Bears and FasterCapital announced a strategic partnership today through FasterCapital’s EquityPilot program to accelerate the UAE-based pixel game’s commercial rollout. The collaboration will fast-track product development, fundraising and go-to-market expansion to address climate-awareness gaming demand worldwide.
Market opportunity & problem
Global environmental games and edutainment markets are growing as consumers and educators seek interactive tools that motivate climate action. Yet many titles lack compelling retention mechanics or clear impact pathways. Melting Bears addresses these gaps by combining pixel-art gameplay with mission-driven activities (cleanup, firefighting, greenhouse farming) focused on survival mechanics and community trading. The project targets a white space between casual mobile gaming and serious-games for social impact, positioning Melting Bears to capture players, educators and eco-conscious brands seeking measurable engagement.
Startup solution & differentiation
Melting Bears is a pixel-art game where players manage polar-bear characters with unique abilities, energy mechanics and activity-driven rewards. Players earn $MLB in-game currency, buy characters and items, farm produce in greenhouses, and trade in a player-driven marketplace. Differentiators include: (1) mission-aligned gameplay that ties player actions to climate awareness, (2) a layered land-leveling system that increases strategic depth, and (3) an integrated NFT shop for secondary-market ownership. Early prototypes show promising engagement and retention in closed testing, and the team is raising $350,000 to complete an open-world release and partner lands for sponsors and NGOs.
FasterCapital partnership value
Through the EquityPilot program, FasterCapital will provide Melting Bears with capital, technical mentorship, product-market fit guidance and investor introductions. FasterCapital’s selective criteria and global track record validate Melting Bears’ potential; the firm’s resources will compress the startup’s roadmap and support the $350K raise. FasterCapital will also assist with business model refinement, user-acquisition playbooks and strategic partner placements to enable a six- to twelve-month acceleration to market-ready release.
Executive quotes
“Hesham Zreik’s investment thesis focuses on scalable consumer products that deliver measurable social impact,” said Hesham Zreik. “Melting Bears blends compelling gameplay with purposeful messaging, and the team has the technical and creative chops to build a defensible product in the climate edutainment space. EquityPilot will help refine unit economics and amplify distribution.”
“Melting Bears was born from a simple idea: make climate action fun and shareable,” said Yaser Mohammadi, founder. “Partnering with FasterCapital gives us the resources and network to bring our open-world roadmap to life, onboard strategic land partners, and accelerate our fundraising and launch milestones.”
Growth trajectory & future plans
Near-term priorities include completing open-world development, expanding lands and characters, launching the NFT marketplace, and initiating a staged rollout in MENA and North America. The team seeks $350,000 to fund development and marketing through the next 12 months. Long-term, Melting Bears aims to embed sponsored lands and educational programs to reach mainstream gamers and institutional partners, becoming a leader in climate-focused interactive experiences.
About Melting Bears
Melting Bears is a UAE-based game studio founded by Yaser Mohammadi creating pixel-art games that blend entertainment with climate action. Players perform environmental activities, farm produce, trade with peers, and collect characters and NFTs. The mission: raise awareness and inspire measurable action through engaging gameplay and community-driven economies.
About FasterCapital
FasterCapital is a global startup studio and accelerator that funds, mentors and scales early-stage technology ventures through programs like EquityPilot. The firm offers capital, technical teams, market strategy and investor introductions to accelerate product development and fundraising. FasterCapital has a selective cohort model and a track record of launching companies across fintech, SaaS and consumer sectors.
