FasterCapital Backs Markeret’s Mission to Close the Gender Pay Gap in Influencer Marketing
Manila, Philippines & Dubai, UAE – Sep 29, 2025
Markeret, an innovative AI-powered platform focused on empowering women influencers, today announced its strategic partnership with FasterCapital through the LaunchUp program. This collaboration aims to accelerate Markeret’s mission to address gender pay disparities and boost confidence among women content creators across Southeast Asia and beyond. The partnership combines Markeret’s cutting-edge technology and market insight with FasterCapital’s global reach and startup acceleration expertise to unlock a $17.1 billion market opportunity.
Market Opportunity & Problem Statement
The influencer marketing industry continues to grow rapidly, with a projected annual growth rate of 10.07%. However, women influencers face significant challenges including lower earnings compared to male counterparts, selective and unequal brand deals, and unrealistic beauty standards that negatively impact self-esteem. Markeret targets these inefficiencies by creating an inclusive platform that provides equal or higher pay for women influencers from diverse backgrounds, addressing a critical gap in the $17.1 billion influencer market (PHP 978 billion). This white space presents a unique opportunity to disrupt traditional influencer-brand dynamics and foster equity.
Startup Solution & Differentiation
Markeret leverages AI-powered influencer discovery, fraud detection, and campaign performance optimization to connect brands with women influencers efficiently and transparently. Key features include confidence booster workshops, a diverse brand deal marketplace, sentiment analysis, and predictive campaign adjustments to maximize impact. Unlike niche agencies or generic platforms, Markeret offers a peer-to-peer model with no subscription fees for influencers and competitive pricing for brands, ensuring accessibility and scalability. Early traction includes a growing influencer network and positive brand collaborations, positioning Markeret as a market leader in female influencer empowerment.
FasterCapital Partnership Value
Through the LaunchUp program, Markeret gains access to FasterCapital’s extensive global network, capital-raising guidance, and strategic mentorship. FasterCapital’s rigorous selection process underscores Markeret’s innovation and market potential. The partnership will accelerate product development, market penetration, and fundraising efforts, enabling Markeret to scale rapidly and solidify its leadership in the influencer marketing ecosystem. This collaboration exemplifies FasterCapital’s commitment to supporting startups that drive social impact and industry transformation.
Executive Quotes
Hesham Zreik, Founder of FasterCapital, said:
“Markeret addresses a critical and underserved segment in the influencer economy by championing gender equality and inclusivity. Their AI-driven approach combined with a clear social mission aligns perfectly with FasterCapital’s investment thesis. We are excited to support Markeret’s journey through our LaunchUp program and help them scale their impact globally.”
Prof. Coleen Danielle C. Natividad, Founder and CEO of Markeret, stated:
“Our partnership with FasterCapital is a pivotal milestone that validates Markeret’s vision to transform the influencer landscape for women. Together, we will accelerate our platform’s growth, empower more women creators, and foster equitable brand collaborations. This collaboration strengthens our resolve to close the gender pay gap and uplift women influencers worldwide.”
Growth Trajectory & Future Plans
Markeret plans to leverage the partnership to expand its influencer network, enhance AI capabilities, and launch confidence-building initiatives throughout 2024 and 2025. Key milestones include securing seed funding, increasing brand partnerships, and scaling across Southeast Asia. With a clear roadmap toward Series A funding in 2027, Markeret aims to become the leading platform for women influencers, driving systemic change in the influencer marketing industry.
About Markeret
Founded by Prof. Coleen Danielle C. Natividad, Markeret is a pioneering AI-powered platform dedicated to empowering women influencers by ensuring equal pay, diverse brand opportunities, and confidence-building support. The company’s mission is to dismantle gender disparities in influencer marketing and create an inclusive ecosystem where women creators thrive.
About FasterCapital
FasterCapital is a global startup accelerator and venture capital firm specializing in early-stage technology ventures. Through its LaunchUp program, FasterCapital provides selected startups with capital, mentorship, and access to a vast network of investors and industry experts. With a proven track record of accelerating innovation worldwide, FasterCapital partners with visionary entrepreneurs to scale transformative solutions.