Howden Singapore

Entrepreneurs

Bryan Ong

Bryan Ong

General Manager

Bryan is a serial entrepreneur. He builds businesses. M&A, He is strong in in strategy planning, business operations, high-Level sales/marketing, ability to drive the company's sales revenue, and lastly, execution.

$ 0 K

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Idea

Howden Singapore is a health-focused beverage startup that produces herbal kombucha drinks using locally sourced ingredients such as black tea, sorghum, hibiscus flowers, and pineapple. By offering both fermented and non-fermented options, the company delivers a natural, affordable alternative to chemical-based soft drinks. Built on the founder’s experience as a production manager, the business is designed to meet growing demand for wellness products while creating employment opportunities in local communities.


Challenge

Howden Singapore is addressing post-pandemic unemployment, the inaccessibility of startup financing, and the overconsumption of artificial beverages. After the closure of many small businesses during COVID-19, including the founder’s former employer, the need for sustainable, job-creating ventures became urgent. This project will employ over 120 people directly and support many more through supply chains, helping to reduce poverty, social instability, and health risks in the community.


Solution

Howden Singapore is establishing a kombucha manufacturing and distribution system equipped with essential resources such as land, water, electricity, and a skilled labor force. The company is fully registered and positioned to comply with national standards and digital tax systems. With strong local demand already confirmed, the business will utilize community-based distribution methods, including tricycles and regional depots, to ensure consistent product availability and market penetration.