Gozineh

Gozineh

Entrepreneurs

Amir Hossein Jahanikia

Amir Hossein Jahanikia

CEO

Specialist in the field of innovation and venture capital who has about 20 years of experience as a researcher, entrepreneur, founder, analyst, mentor, and investment manager. Experience in these fields has given me a good insight into all aspects of tech business development. Besides, I think I have a piece of useful knowledge with academic degrees in electronics engineering, an MBA, and a Ph.D. in management. I have directly founded, led, and managed 5 startups.
Mohsen Abbasi

Mohsen Abbasi

Co-Founder

Mr. Abbasi is a product and technology specialist with extensive experience across IT and financial services. With an engineering background, he began his career as an algorithm developer in the early days of machine learning. His skill set spans customer support, data and business analysis, and risk management, working with major financial institutions such as NYSE, Santander, and UBS across the UK, Canada, and now Switzerland. He is currently an AI developer at UBS, leveraging advanced machine learning to build innovative, scalable solutions.
Faezeh Sajadian

Faezeh Sajadian

Co-Founder

Faezeh Sajadian is the Manager of Venture capital department at some venture capital companies. She has Analysis more than 1200 startups and knowledge based companies since 2011.

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Idea

GOZINEH is a startup focused on revolutionizing the decision-making process through innovative software. Decision making can often be a complex and error-prone task due to a lack of sufficient information and the ambiguity of preferences and available options. For many, the decision-making process becomes overwhelming, leading to inefficient choices that consume a lot of mental energy. Studies suggest that an average person makes around 35,000 decisions per day, with many of those decisions lacking clarity and structure. This is where GOZINEH aims to make a difference.

Challenge

GOZINEH is addressing the challenges that arise from traditional decision-making methods. Current solutions, like seeking advice from others or gathering large amounts of data, are time-consuming and often flawed due to biases or information overload. Decision-making software available today is mostly geared towards experts and high-stakes decisions, making it impractical for daily use. GOZINEH stands out by offering a practical, user-friendly solution that simplifies decision-making for all types of users, from individuals to businesses, while improving the accuracy and efficiency of their choices.

Solution

GOZINEH is the solution to the current challenges in decision-making. By leveraging a cutting-edge algorithm, GOZINEH simplifies the decision-making process by assessing priorities and preferences through paired comparisons. This approach creates transparency, reduces the time and mental energy spent on decisions, and increases their accuracy. The software also clarifies the decision-maker’s preferences, allowing for more informed and confident choices, and ultimately reducing regret. GOZINEH is designed for ease of use, making it accessible for both individuals and organizations to streamline their daily decision-making.


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Gozineh's News (1)

Gozineh Joins FasterCapital Equitypilot to Accelerate AI-Driven Decision Tools for Consumers and Enterprises
04 Dec 2025

Gozineh Joins FasterCapital Equitypilot to Accelerate AI-Driven Decision Tools for Consumers and Enterprises

Switzerland & & Dubai, UAE​ - Dec 04, 2025 

Gozineh and FasterCapital today announced a strategic partnership through FasterCapital’s Equitypilot program to accelerate commercialization of Gozineh’s pairwise comparison decision‑making platform across global markets. The collaboration will combine Gozineh’s novel algorithm and UX with FasterCapital’s capital, mentorship and go‑to‑market resources.

Market opportunity & problem statement

Decision fatigue and noisy inputs plague consumers and organizations making frequent, consequential choices. Global demand for efficient decision-support spans e-commerce product selection, HR and recruitment, telemedicine prioritization, and policy-making. The decision-support sector represents an estimated TAM of $53 billion, with a SAM of $4 billion and an initial SOM target of $10 million. Existing solutions (AHP/ANP or expert systems) are either too complex or too costly for everyday use, leaving a white space for accessible, accurate tools.

Startup solution & differentiation

Gozineh’s pairwise comparison software uses an innovative two-stage algorithm that drastically reduces required comparisons (e.g., from 1.7 billion to 4,500 then 45 for complex criteria sets) while preserving accuracy. The platform clarifies user preferences, reduces decision time and cognitive load, and suits repeated consumer and institutional workflows. Early validation includes pilot engagements with SMEs and healthcare practitioners and promising usability feedback on lowering regret and improving decision transparency. Gozineh’s USP is a consumer-grade interface married to a defensible computational approach that scales from single users to enterprise decision projects.

FasterCapital partnership value

Through FasterCapital’s Equitypilot program, Gozineh will receive structured mentorship, technical and product support, business development introductions, and funding guidance to accelerate user acquisition and integrations. FasterCapital’s selective process and global track record validate Gozineh’s product-market fit and readiness for scale. The collaboration targets a 12–18 month acceleration roadmap: product hardening, API partnerships with e-commerce and telemedicine platforms, and a Series A fundraising readiness plan led by FasterCapital advisors.

Executive quotes

“Harnessing human preferences at scale is a compelling market opportunity. Gozineh’s algorithmic approach addresses a fundamental inefficiency in how decisions are made daily. We are excited to support their growth through Equitypilot and leverage our ecosystem to expand adoption,” said Hesham Zreik, investment partner at FasterCapital.

“With FasterCapital’s operational and investment support, Gozineh will scale faster into verticals where repetitive, high-frequency decisions matter most from consumer purchases to clinical prioritization. This partnership validates our mission: be the solution,” said Amir Hossein Jahanikia, founder and CEO of Gozineh.

Growth trajectory & future plans

Over the next 12 months Gozineh will finalize enterprise features, launch API partnerships, and expand user acquisition in North America, MENA and Europe. Key milestones include telemedicine pilots, e-commerce integrations, and a beta institutional subscription product. FasterCapital will support a planned seed/Series A fundraising round aligned to go‑to‑market scale.

About Gozineh

Gozineh is a pairwise comparison decision-support platform that simplifies daily and institutional decision-making through an innovative algorithm and intuitive UX. Founded by Amir Hossein Jahanikia and team, Gozineh’s mission is to reduce decision fatigue and increase decision accuracy.

About FasterCapital

FasterCapital is a global venture builder and online incubator dedicated to co-funding and co-founding innovative startups. Established in 2014, we are now #1 venture builder in terms of number of startups that we have helped, money invested and money raised. It supports startups worldwide through various programs, including funding assistance, business development, and technical support. The Equitypilot program is designed to help early-stage startups build scalable solutions with mentorship, strategic guidance, and network support.

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