Aumenta la vendita e il marketing per la tua attività

Your Crescita Sales Marketing Ridimensionamento Partner!

In questo programma aiutiamo le startup a crescere e ad espandere fornendo loro necessari servizi completi, marketing e crescita, risorse e rete.FasterCapital copre anche il 50% dei costi necessari per il progetto di crescita.Ti aiutiamo a trovare i rappresentanti di vendita, ad aumentare i tuoi margini di profitto, ad inserire nuovi mercati globali ed esploriamo partenariati, tra molti altri servizi.

Want to learn more? Visit the program page .

We work with startups from all Industries stages countries

Join the Growth program!

Click here ↓

A professional sales and marketing team working on your side!

Grow your Startup

None of the information below will be published or misused. We abide by GDPR rules.
in case you have a problem filling in the form, please email us to entrepreneur@fastercapital.com.
This online form does not imply any obligations and does not mean that you have joined the program.
We will assess the information and send you an email within two days maximum (keep an eye on your spam box!)

Startup Name*

Company's Website*

Paese*

Stadio di avvio*

Quali sono i mercati in cui hai già una presenza?

What markets would you like to expand to?

Quando hai lanciato il tuo prodotto/startup?

Quante entrate fai un anno?

I costi stimati totali necessari per questo progetto

How much of the estimated costs do you currently have?

Qual è l'equità stimata da assegnare a FasterCapital?

How soon do you think you can secure 50% of the total costs?

Hai bisogno di raccogliere capitali per garantire il 50% dei costi totali?

Hai già discussioni con gli investitori angeli?

Cosa ti aspetti dal programma?

Nome e cognome*

Profilo LinkedIn* È necessario un profilo LinkedIn valido

E-mail*

Whatsapp Please include country code

I would like to have a conversation via:*

Pitch Deck or business plan

Sì, ho capito e accetto i termini di servizio più veloci, incluso il Terms and Conditions E Privacy Policy .

Che cosa I clienti dicono

The Startup Growth program provided by FasterCapital is one of the few programs that handle marketing and sales in depth. The team accompanied us every step of the journey until we reached our goals.

Suzanne Rose Newsanalyse - Crea il tuo programma di avvio

NewsAnalyse has raised $4.12M with FasterCapital

L'esperienza che ho avuto dopo essersi unito al Fai crescere la tua startup program was a very encouraging one. The program overall helped my startup reach customers and places I did not think it would reach.

Patrick Steyn Fulhost - Crea il tuo programma di avvio

Fulhost ha raccolto $ 241k con più papitale

L'esperienza e la conoscenza più velocemente ci hanno fornito durante il Fai crescere la tua startup program was invaluable. We had some difficulty managing our sales processes, so joining the program not only was an important step to take on our journey to success, but also a practical and original learning process that will stay with us forever.

Marcus Pullur PinProfile - Crea il tuo programma di avvio

PinProfile has raised $3.65M with FasterCapital

Joining the Grow your Startup has helped my startup in the stage of scaling up and generating leads. We have already built a product through the Tech cofounder program, but I needed some support in sales and customer development and the program matched my needs.

Fred Grattan Meody - Crea il tuo programma di avvio

Meody has raised $13.79M with FasterCapital

Grow your startup is a program that will help you build a strong relationship with customers and leads. It will help you get customer feedback and then improve accordingly. Matchmaking and networking are two of the many advantages you will get by joining the program thanks to the network FasterCapital has built with many active people and companies in the ecosystem.

Mark Deepak Beamgift - Crea il tuo programma di avvio

Beamgift has raised $3.95M with FasterCapital

Working on our sales and marketing strategies with the team at FasterCapital has been of great advantage. The program is great for startups that are entering a new market and are looking for a partner.

Gary Colan Mobayle - Crea il tuo programma di avvio

Mobayle has raised $4.85M with FasterCapital

We have joined the growth program looking for sales reps to expand our product's reach. The program provided full support to our sales and marketing team and helped our app in reaching more users by working on our sales strategies and studying the market we were targeting.

James Dudely Meetingg - Crea il tuo programma di avvio

Meetingg has raised $3.3M with FasterCapital

Working with the sales team at FasterCapital has added so much to my team and to our expertise. We appreciate the time and effort the team has put in to create the impact and the results that were achieved. We needed a partner that can provide us with resources so that we can grow and penetrate the US market and the program was a success.

Tom Kindel Me2Tv - Crea il tuo programma di avvio

Me2Tv has raised $7.48M with FasterCapital

This program helped us achieve what we were aspiring to achieve: increasing our customers, increasing our brand recognition, and strengthening our business network. Not only this, but it also acted as an error-detector that raised our awareness of what we are doing wrong and how we can do it better. FasterCapital helped to assess and evaluate our work objectively.

Talal Al Fakhrani BazarMaker - Crea il tuo programma di avvio

BazarMaker has raised $3.24M with FasterCapital

The program helped us expand and reach new markets after doing some market study, strategizing, and analyzing the opportunity. Thanks to the program we could reach and satisfy customers in other markets which helped in the internationalization we aimed at achieving. What I really admired about the program as well is the fact that it does not apply a “one-size-fits-all” approach but makes an evaluation and provides your startup with the exact services it needs.

Philip McNeal LetUsCloud - Crea il tuo programma di avvio

LetUsCloud has raised $5.11M with FasterCapital

Our Conditions

50% of the costs

As a founder, you will need to secure about 50% of the estimated total costs. FasterCapital covers the other 50%. Once the money is secured, we can start the work!

If you are looking for fundraising support, we can match your startup with our network of angels and VCs through our Raise Capital program.

Finished Product

You need to have a finished product with clear growth objectives in mind.

Application steps

Filling in the online form

You can send us your info via the online form below. We need accurate info in order to assess the project accurately and come back to you with the right feedback!

Discussions and review

We will send you details on how we can help mostly within two days of your application. Our email will contain details about the costs, the services, and will give you a good idea of what to expect. We will also have a conference call with you to discuss further.

Securing the money

50% of the costs should be secured on the startup's side. FasterCapital covers the other 50%

Starting the operations

Our team starts working with the startups' team on the growth project handling all sales and marketing operations needed.

743+ Startups

Reached their goals

191+ Partners

Our network is global

1000+ Mentors

Expertise and Mentoring

10 Years of Experience

Working with startups

Struggling to expand your business?

Growing Without FasterCapital

Building a team of experienced professionals is a costly process for startups
Reaching out to new customers takes time away from core business activities
Internationalizing your product is a complex mission without experts on your side
Networking opportunities are limited
Developing tailored strategies requires specialized skills
Improving sales strategies without guidance leads to mistakes

Growing with FasterCapital

Access to a team of professionals in sales, marketing, and business growth
Targeted approach to finding customers, expanding your user base
Assistance in entering new markets and internationalizing your product
Networking opportunities with vendors, distributors, and manufacturers
Tailored strategies to increase profit margins and reduce operational costs
Expert guidance on improving sales and marketing strategies for startups

Success Stories

Grow your Startup Program Process

The program does not follow a strict list of steps because startups seeking growth come in different stages and require different kinds of support

We follow a rigorous process to help you grow and scale your business

Generally, accepted startups go through these stages

1. Assessing growth goals and strategies

1 week Our experts work with the entrepreneur or the startup's team to review the growth plan. We offer consultancy and advisory on how to refine the strategy, focus on the right goals, and plan out the growth project from A to Z if needed.

2. Planning for the startup's growth

1 Week We work with you on setting the strategy and the direct milestones and time-frames for how we will work together. Our goal is to agree with the startup's team on clear steps, objectives, and responsibilities.

3. Carrying out the growth project

6 - 16 Months Our internal team works according to the plan to achieve the goals and execute all the tasks needed; contacting customers, exploring partnerships, carrying out market studies, connecting the startup with the needed network, etc.

4. Long-term Growth Support

As long as the start-up is running FasterCapital, being your startup growth partner, will be providing long-term support for the startup regarding its future growth plans. We will continue to provide all the resources and networking needed for the startup at later stages.

1. Assessing growth goals and strategies

2. Planning for the startup's growth

3. Carrying out the growth project

4. Long-term Growth Support

Steps for Growth

This is how we work with you!

Our Business Development Services

Business Marketing Strategy

Improve your marketing strategy based on the goals you have in mind

Content Marketing Services

Our content writing team delivers engaging content to attract your audience

Business Marekting Consulting

Consult our advisors on the best marketing tactics

Sales as a Service

Increasing your sales through exploring new sales channels

Digital Marketing Services

Execute a successful digital marketing strategy

Marketing Solutions

We help you develop the right marketing strategies

Social Media Marketing

Developing social media marketing strategies

SEO Services

Reviewing your website and content and adopting better SEO strategies

Business Development Services

Professional business development services for your startup

Do you have a question?

Our team will be glad to help you, send you all the information needed, and answer all of your questions.

Drop us an email or book an online meeting to start the conversation!

Why choose us? Three Basic Reasons:

Networking Opportunities

Our network expands globally to include investors, mentors, and ecosystem partners in various markets and industries. We make sure you make the most out of our network and get the support you need

Experts on Startups

We have been working with startups for +10 years and our team has gained expertise in identifying the best growth strategies for different types of startups and for different business models (B2B, B2C, B2B2C, others)

Result-Oriented Team

Our approach is result-oriented. We start off creating a clear roadmap for all the milestones with clear time frames and KPIs. We make sure we work as planned and are prepared for challenges that can come along the line.

Outbound Marketing

Find your customers!

We work with you on conducting the right outbound marketing strategies; social media marketing , PPC advertising , PR , paid campaigns , and Email marketing , among others.

Outbound marketing can be great if conducted properly. We try to avoid cold calling and use our network and connections to reach out to the right targets and save money, time, and other resources.

Inbound Marketing

Let your customers find you!

The program also covers inbound marketing support. Based on your business, we explore smart and innovative inbound marketing strategies that will attract your customers to your product/website.

Inbound marketing strategies might include studying the customer persona and buying habits and finding the right ways to reach them, content creating E content marketing , exploring events and opportunities, exploring partnerships , SEO services , blog marketing , among others.

Sales as a Service !
This is how we help startups improve their overall sales performance!

Find your sales reps team

Our team of sales reps works on identifying the best channels to reach a target segment, contacts potential customers, and follows up on the sales process. We make sure we are on the same page and communicate clearly what the goals are, who the target customers are, and how to best approach and communicate with them

Lead generation and lead management

We take care of your lead generation overall tasks and operations from lead identification, moving to lead nurturing, and not ending with closing deals. Our team of experts works on the strategy while our team of salespeople works on applying these strategies and handling your whole sales funnel from top to bottom.

Explore news sales channels and target new segments

We consult you on potential new sales channels that will be useful and efficient for your growing your startup and how to implement them. We also work with you on your customer segmentation and help you target untapped segments and international customers.

Contact customers and close deals

Our team approaches your potential customers, contacts them, and leads the sales process from A to Z.

Startups that have joined us!

Altri programmi

Raise Capital

Whether you are a startup or a business raising funds, we match you with angel investors , Venture Capitals , government funds , banks , loans , and other funding sources . We also review your pitch deck , business plan E financial operating model .

Raise Money!

Tech Cofounder

You are looking for a technical cofounder , a technical team , or a CTO to build the product. We provide technical support and cover 50% of the costs. We build and/or improve your MVP. We help in software development , UI E UX , integrating AI , and others.

Build your Product!

Idea to Product

For first-timers, validate the idea, write the Business Plan , Pitch Deck , and Financial Model from scratch, and find the right investors. We help you get your business off the ground, find the right market and business model, and study your competitors.

Start your Business!

Grow your Startup Questions

Your Questions

I am looking for growth opportunities in the US market. I want to reach more customers and improve my sales and/or my margins. How can FasterCapital help me?

Having about 70 experts in our contacts in the USA and about 20 ecosystem partners who are willing to support startups from our portfolio, we think they can be great scaling partners and can offer great help in expanding into the US market. We will help you assess your current status, study who the competitors there, and what we can do together. We will use our network to introduce you to potential partners and/or potential customers. We can also provide some of the sales outsourced sales consultancy through our internal team of sales experts and consultants as well (salespeople working on your behalf).

Will you get equity for each kind of service you offer separately or is there an overall equity decided for joining the program regardless of the services needed?

The equity we get depends on your startup, its valuation, and the services it needs. First we analyze the current situation of the startup and highlight what can be done, then based on the goals that we agree on together, we discuss and figure out the kind of services you need and decide on the equity we will get.

How will you help me in internationalizing my product?

FasterCapital is an online incubator with a wide network of representatives, regional partners, mentors, and investors from all over the world. Once you join our program we try to see who in our network can help us increase sales and find new channels as channel sales management and outsourced sales management are some of the services we provide in the Grow your Startup program. We will help you by opening new markets so you get your product internationalized and find the right pricing in each market as we will provide you with marketing strategy consulting. FasterCapital will also feature your startup on its website (if you agree) which will help you in building more brand awareness and in introducing your startup to our wide network of partners worldwide.

What if the startup couldn't cover the other half of the capital needed, will FasterCapital help with that?

In this program we expect the startup to secure the money needed in order for it to be fully accepted. However, we can definitely help you by matching your startup with our wide network of global angels and VCs through our Raise Capital program.

If I already have a CMO and a sales team will I still be able to benefit from your services by refining them?

Sure. If you already have a CMO and a sales market, we will cooperate with your team on evaluating your startup, addressing the issues that you have, and exploring solutions and growth opportunities for scaling and entering new markets We will also help you find sales reps for your business and explore new sales channel through our sales channel management service. We believe this collaboration will add to the value of the development process and reach better results.

We are a business that is a bit new to the concept of customer retention, how can your program help with that?

Customer retention is the process in which you engage your customers to continue buying from your product. It enables you to form lasting relationships with your customers and improve customer loyalty. There are many strategies to improve. We will work together on capturing warning signs in advance through a CRM system (customer relationship management) which helps you track your customers' purchasing behavior - knowing more about your customer in order to tailor your offer to each individual - Identifying through CRM which of your customers is the most profitable and rewarding them - personalizing your follow-ups and the communication with customers and keeping your follow-up promises.

General Questions

Who is this program for?

This program targets startups that have a product and are looking to expand their reach to new markets and users, increase their sales and revenues, find new sales funnels, find a marketing/sales team, find a business development manager . The program offers other business development services, outsourcing content creation, market strategy consulting, and outsourcing sales management.

What are the services offered in this program?

We provide business development services . This usually includes increasing revenues, business expansion (growth), digital marketing consulting, increasing profitability margins, identifying new opportunities, improving customer loyalty, internationalizing your product, providing technical advice, and product testing. We cover 50% of the business development costs that we propose. If you need help in raising the money to grow and expand your startup, you can join our raising capital program.

What industries does the program focus on?

The services listed in this program are important for startups in all industries. We work with B2B, B2C, Fintech, EdTech, HealthTech, e-commerce, InsurTech, Software, Food, Cybersecurity, Internet, AI , and other sectors.

How long does it take approximately to reach the desired objectives?

There’s no one answer to this question. It depends on what we agree to achieve together and how long it will take us to measure such achievements. Usually, the duration of this program is between six months to one year. In many cases, we can measure improvement in several months. There are many growth metrics that we can track during the program like the number of customers, revenues, evaluation of the startup, and others depending on the startup and what the team is focusing on.

Should we have a product in order to join the program?

The purpose of this program is to help you grow your startup, expand your sales, and reach a wider audience (through internationalization and sales and marketing outsourcing for example), so it’s important to have a product in order to get full benefits from this program. If you have an idea then you can join our Idea to Product program. If you need a technical team to build or finish building your product, then you can join the Technical Co-founder program.

What stage should the startup be? Can advanced-stage startups apply too?

Sure. We are stage agnostic and we accept startups from the idea stage, MVP stage, post-MVP stage, Seed stage, to series A startups.

What are some of the startups that already joined the program and made improvements?

You can go to our portfolio and check startups that are graduated. You can also read testimonials from entrepreneurs and people in the community.

Can FasterCapital help us in product testing while we are in a different country?

FasterCapital has an internal technical team that includes a testing team. Our internal team will test the product and provide some feedback. We have also a database of beta users that are interested to learn more about new products and give their feedback. We are also connected with a lot of experts who are well-connected in the startup ecosystem of different countries around the world. We can also help you in building your products and applying enhancements depending on the feedback and the testing.

Will FasterCapital work with our sales and marketing teams and cooperate with them or will FasterCapital’s internal team work on their own?

We cooperate usually with your team. Through our sales, marketing outsourcing, and business development services, we are coming to help fill in the gaps, address the issues that you have, and explore growth opportunities for your startup. We will analyze the current situation, propose changes, and what their impact will be. We love working and collaborating with other teams and we believe in the experience and the value of the feedback of the people who have been already working on the project.

Will the program help if I am looking for a CMO?

Yes, the program will cover all the responsibilities of a CMO as well as the responsibilities of a sales team, and a marketing team, all per equity. If you are looking for a CMO, you can join the program and check all the services we offer (marketing/sales partner per equity, sales team per equity, business development manager per equity, CMO per equity, and other sales and marketing consulting services that is suitable for your business).

Can you help startups that are looking for a sales team?

Yes, we help you increase your sales, increase your revenues, find new sales funnels, generate leads, and do other tasks that a sales team would be responsible for. We become your business co-founder and partner providing business development, digital marketing consultancy, and outsourced sales management services per equity.

Are scale-ups eligible?

Yes, the program helps startups scale and grow and scale-ups to grow further and enter new markets.

What does it mean for our startup to scale? How can we know if our startup is scalable or not?

Scaling a business means allowing it to grow exponentially. Scaling is when your revenues grow without increasing your resources . It might involve some extra expenses, but the team itself doesn’t need to grow as fast as the income generated. The real question is first to identify whether your startup can scale and how to help it scale, which is related to the industry of the startup, your value proposition, your targeted segment of customers, and other factors. This can be studied once we receive more info about the startup. We will do our best to help your startup in scaling by analyzing what could work best for it specifically.

How can FasterCapital help us in entering new markets and selling our products?

FasterCapital is an online incubator and accelerator that has been established since 2015. During this time, we have a strong network of representatives, regional partners, mentors, investors, and partners. Our network has more than 5000 people and they are all working in the startup ecosystem. Whenever we have a new startup, we try to see who in our network can help us reach potential partners in specific territories and who can help us increase sales and find new channels with the help of our team of sales and marketing experts and consultants. We will contact those people and ask for their feedback. FasterCapital can help in planning and comparing the different territories that you can expand to and what might be the easiest path or the lowest-hanging fruit by providing you with the best marketing strategies that our sales and marketing consultants will provide for your business to ensure that you will achieve your goals. We will advise you directly about that and put the different options in front of you. The goal is always to increase the sales for your startup and allow you to generate more income soon! FasterCapital will prepare the go-to-market strategy in general or in specific territories/countries. Most startups don’t have enough historical data or metrics to build an effective sales strategy. Through outsourcing your sales management to our team of sales experts and consultants, we will help you acquire such historical data or metrics from the network that we have or from access to reports from our partners to help you find salespeople and sell your products internationally.

How can you help startups increase their sales?

It’s important to identify first your target segment and how to approach them. It’s also important to highlight how your service or product is different and unique from all the other competitors and how we can employ this uniqueness in acquiring more customers and retaining them. We can also work on finding new sales channels with the help of our sales consultants in the sales channel management service.

What are the different growth strategies that you help us to implement for our startup?

We try to prepare a plan for each startup. If you are at an early stage, then we work together on identifying potential segments that you can target, what kind of offers they will be accepting and what is the best way to reach your customers. It also depends on the type of your startup, whether it is a B2B, B2C, or B2B2C. We try to study the competition and see how we can distinguish ourselves from them. Our digital marketing consultancy and Social media marketing consulting services play an important role in our growth strategy that will help you in promoting your products across different online platforms. We also have a great team of content marketing experts and consultants who will help you boost your SEO and SEM, and increase your website’s traffic and conversion rate. With the help of our sales experts and consultants. We can also help in direct sales and we can provide some sales representatives who can talk to potential customers and visit them. Usually, the growth strategies that we implement will include also horizontal and vertical growth. In horizontal growth, we work on adding more products to your catalogs and we try to tweak those products based on the needs of the users. In vertical growth, we try to sell more of the same product and reach out to more customers in the current markets or new territories.

What does it mean to have FasterCapital as a business cofounder?

FasterCapital will work with your team to implement a better growth strategy for your business. We will work with you on increasing your sales, entering the global markets you plan on entering, Finding new sales channels, reaching out to a wider base of customers, and retaining your customers. All these services are provided through our business development, sales and marketing outsourcing, and content marketing outsourcing services. FasterCapital will be committed in the long run. FasterCapital can be paid in cash, equity, or both depending on the services and the startup.

What is the importance of having a business cofounder ?

When you have a committed business partner who will take care of growing the startup and of the scaling strategy, the team will have more time to work on other aspects like the technical aspect, or on raising the money needed and approaching investors. Having business experts on your side is definitely an advantage as you will be introduced to valuable connections , strategic partners, scaling partners , sales reps, investors, markets, customers, etc. Looking for the right business cofounder is worth the time and effort as it will improve your startup’s performance extensively.

What if I already have a co-founder, can we still work on business development with FasterCapital if we have a business/technical cofounder?

Sure. Our team can still work with your already-existing team or with your cofounder. We can cover part of the roles/tasks in order to grow into markets, increase your sales, and achieve the goals we agreed on.

Can you help a FinTech startup in increasing sales or is this service for specific industries?

Yes, we can. We work with FinTech companies and startups from most verticals. We can help you in reaching businesses and customers who might be interested in the services or the product you are offering. Especially, with COVID-19 at hand, you might need support in reaching out to potential customers around the world who are interested in utilizing the latest technologies in the finance world. Our wide network of experts with their diversified interests and expertise will allow for a wide range of companies and industries to join the program, reach out to more customers, and increase their sales.

Will the team help me work on my social media profiles and content?

Sure. Content marketing and outsourcing are one of the outsourced services we offer in this program. Our team of content marketing experts and consultants can work with your sales team on optimizing the content of your social media networks to attract more visitors and customers. Through outsourcing your content marketing to FasterCapital, our team can offers SEM/SEO expertise to increase your conversion rate, website traffic, and brand-awareness on your product.

Can you help me with the non-technical side of marketing my startup? Or are your services restricted to the technical side only?

Our team can help you with both the technical and non-technical sides of your business development. The non-technical side includes targeting the right audience, exploring the right channels to find customers, exploring new sales channels, preparing a well-organized marketing plan, and other things. The technical side might include implementing AI in order to improve your marketing strategy, researching the latest technologies that can be used in order to reach growth more efficiently, and keep up with digital marketing trends through our solid digital marketing strategies that we provide in our digital marketing consulting service.

How can I get to know my customers better?

It is very important not to make assumptions about your customers’ needs and preferences. You should depend on accurate data and keep track of how the interactions of your customers with the product are evolving over time. You should also work on your social media websites and content, where you can get feedback from your customers, get into a conversation with them, and ask them questions on what they really need and if they had any problems with the product. Holding an event can also help you get in personal contact with your customers and know what satisfies them and dissatisfies them in your services. You can also create a customer profile where you can gather information on your customers. Moreover, conducting the keywords your customers use to research for the items they want to purchase can help your enterprise know the interests of the target markets and the terms the customers use to find the service they need.

How can FasterCapital help me form strategic partnerships through this program?

While we help introduce you to new target markets, our team will work with a network of partners in that market and understand the possibilities of entering it, as well as introduce you to them and to the strategic marketing experts and consultants in the target market that you can think of starting partnerships with.

If you already offer these services in your Tech Cofounder program, why did you make this a separate program? What is specifically unique about it?

In this program, we focus on business development (expanding sales, increasing revenues, introducing new markets, refining products, getting feedback from customers, etc.). Also, in this program, we focus on startups who have already built their MVPs and want to scale and move to the next step. For early and idea-stage startups or startups that need to work on their technical development, we recommend joining our Idea to Product E Technical Co-founder programs.

Would you consider working with my team on Competitor analysis?

Sure. Since FasterCapital provides marketing consultancy services, we will help you identify your competitors in the market and categorize them, examine their customer experience, examine their market positioning, take a peek at how they’re pricing, and start to consider setting prices for your product, and other things.

Will FasterCapital help our team in analyzing its marketing strategy performance?

Analyzing your marketing strategy performance lets you know whether or not a promotion worked for your business and based on the results you can decide whether to maintain or change your strategy. Our team of sales and marketing experts and consultants can help you gather your sales and marketing performance data and analyze them in order to make the right data-driven decisions for your future activity.

Financial Questions

Will the startup get any funding?

We cover 50% of the costs per equity. We also help the startup in raising money by matching it with our network of angels and VCs through our Raise Capital program. FasterCapital can help in providing full technical development and covers 50% of the costs through our Tech Cofounder program.

How will the startup pay for the services it gets?

Our compensation is in the form of equity and cash in exchange for our business development services. FasterCapital will negotiate this on a case-by-case basis. Since startups come at different stages and need different levels of services, it is difficult to put a general price on our services.

How much equity will FasterCapital get?

The equity depends on the valuation of the startup and the investment FasterCapital will make. It is a case-by-case situation and we will discuss it with the founders from early on in the process.

What if the startup is only willing to pay cash for the services, would that work?

This is an option that we can consider but we don’t prefer it. We prefer to have equity and to show our long-term commitment to the startup and its team.

Will the program cover paid advertisements for the startup ?

We work on increasing your brand awareness through all possible means; inbound marketing, content marketing, and advertisements too. We can put you in contact with the best advertising agencies that might work best for your startup and facilitate the process.

You stated that you invest 50% of the services provided. What if the services my startup requires exceed this amount? Will you increase your investment?

If your startup requires many services then you should probably think of increasing the capital you are planning to raise. The more capital to be raised (as long as it is realistic and doable) the more FasterCapital will be able to invest. FasterCapital is also willing to invest in 60% in some cases, but never 100%.

Can FasterCapital help me in pricing my products? And what are the strategies adopted in this process?

Picking the right price for your product is not an easy thing to do and it can affect your audience and revenue goals. Through our outsourcing sales strategies services in this program and with the help of our sales experts and consultants, we will help you expand sales and increase revenues, we can also provide advice on what could be the most suitable price for your product. The most common ways through which you can price your products are competition-based pricing, cost-plus pricing, dynamic pricing, penetration pricing, and price skimming. There are other strategies of pricing to be used and it all depends on the valuation of your brand and the targeted customers.

What if I am successful in raising part of the 50% but not the whole amount?

It depends on the amount you were able to secure. If it’s 40% or more then FasterCapital might consider investing the other 60% but never 100%. It’s a case-by-case decision.

What kind of investment does FasterCapital offer in this program? Can I receive cash funding? Or is it only restricted to the business development process?

We don’t invest in cash. We invest in the services required for business development per equity. We cover 50% of the costs needed for business development (sales rep, sales operation, B2B sales, introduction to new markets, internationalization, etc.)

Questions about the process

What are the main acceptance criteria?

There are multiple criteria for acceptance: 1. You should have a product that is generating income. 2. You should cover half of the money needed in business development. Our standard package is $60k. Half of this will be provided by FasterCapital so you need to cover the other half ($30k). Since the program will usually take six months then you should be able to cover costs that are around $5k per month (over six months $5k x 6 = $30k). 3. We need to receive fair equity for our investment as well. 4. The higher the amount that you want to raise for business development purposes, the higher is your chance of getting accepted. Our sweet spot is $120k per package. 5. It’s important that we discuss our goals and make sure they are aligned and that the services offered by FasterCapital are beneficial for the startup. We also want to be sure that the team will be collaborating with us with effective execution and clear communication or else we will not be able to achieve our goals.

Will FasterCapital continue to support and review my product and progress even after the incubation process is over?

Yes. Unlike other incubators and accelerators, FasterCapital is committed for the long term and will keep up with your updates and on reviewing and improving your product throughout your journey.

Marketing Strategies’ Questions

How can FasterCapital improve the sales and marketing of the startup? What measures and steps are you going to take to make this happen?

Generally, the first step is to analyze the current situation of the startup and what it is lacking. We will then use all of our resources to fill in the gaps. Our team of sales and marketing experts and consultants will be opening doors and helping the startup by identifying new opportunities, helping in expanding sales of the company, internationalizing the product, increasing profit margins, introductions to partners and investors worldwide , and others. by providing entrepreneurs with the best marketing and sales strategies. For all of that, we will be using our network of investors / mentors E regional partners / representatives . We also have multiple partnerships with other incubators/accelerators/Venture Capitals worldwide.

Can FasterCapital help with SEO and/or SEM?

Yes, we can work with your sales team on optimizing your content/website and integrating the best SEO strategies to generate more leads and increase your conversion rate. rate through our content marketing consulting service that will provide you with Search engine marketing consultants who will help you with SEM by offering expertise and consultation in paid ads, search advertising, optimizing keywords to reach better results.

Can FasterCapital's team work with my sales team on content marketing and SEO?

Yes, we love working with new teams and exchange expertise! We will work on separate modules and help you with SEO and create high quality content through outsourcing content marketing service.

How can FasterCapital help me create a growth strategy for my startup?

We will provide you with the best marketing consultants who can work with and study the current situation of the startup. Then, they can work on creating a solid growth strategy and on how to implement it with clear time-bound goals in mind to help you scale and accelerate your startups.

Will the program help in expanding my startup’s reach ?

The program focuses on building strategies and doing market research to help your startup enter new markets and expand into foreign markets. We will also work on expanding your customer base by introducing you to strategic partners and experts in the targeted market and help you find sales reps who will help you promote your products and reach more customers in foreign markets.

How can you help in improving and creating a market development strategy for our product?

We will help you in expanding the base of your customers, target non-buying customers in your segments, target customers in new segments, enter new market niches, and grow through our business development services and our marketing experts and consultants.

Is building industry authority one of the goals we can work on?

Yes, we can work on building and increasing industry authority for your startup by working on several strategies. If you still haven’t built industry authority then we recommend you to start with a niche market, somewhere you can establish yourself very well. By specializing, we will be able to offer better services to the clients and service the niche market best. We usually also work with the startup to provide a real and clear value proposition. We can help the startup in writing blogs and articles which will help increase its SEO and SEM and position itself as a leader in the industry through our content marketing consulting service that will provide you with the best content marketing consultants and writers. We also advise the startup to continuously update their social profiles. We also help in Competitive Analysis, Content Marketing, Branding, Inbound Marketing, Conversion Optimization and others.

What is the strategy for entering new markets ?

Our team of marketing experts and consultants will discuss with your team what your target markets are and how to enter these new markets successfully by providing the right marketing strategy consulting. We will cooperate with a network of partners (companies) and experts (individuals) from that specific market to understand and discuss opportunities to enter the market.

What are the acquisition channels we can work on improving?

Through our sales channel management service,we will help you increase your customer acquisition channels and optimize the channels you are targeting already. This can be done by providing you with our sales management managers and consultants who will help you in working on organic search results, increasing your website traffic, working on email marketing, creating a list of engaged users, exploring partnership marketing, and others. We will work on finding new and curated customer acquisition channels.

How are we going to track the growth metrics ? What are the growth metrics we will be assessing?

Throughout the program, we can assess and improve the following growth metrics: Your revenues, number of new customers, Customer Retention Rate, number of markets you have a presence in, Customer Acquisition Cost (CAC), Gross Margins , and other preferable growth metrics the founders need to work on.

Can we work on the niche marketing strategy depending on the situation and customer base of our startup?

We work with you on identifying and targeting certain segments in the market depending on the industry and the services you offer. To improve niche marketing we will need to focus on what makes your business unique, what your competitors are up to, the problems your customers are facing, solving these problems, and what are the latest updates in the specific market you are targeting. This will be done by setting effective marketing strategies through our marketing strategy consulting services.

What are some milestones we can plan to meet when creating a growth plan?

We can discuss this in detail when creating a growth plan . We will have meetings and make decisions together on what are the prioritized goals and when they should be achieved. Depending on the case, the milestones are going to differ. Whether you are focusing on entering the US market, hitting a specific number of customers, or increasing the valuation of your startup, you determine what the milestones we will work on might be.

Will the program help in creating a marketing study / marketing roadmap ?

For startups with no clear marketing roadmap, our team who is backed by marketing and sales experts and consultants will work on assessing and creating a roadmap aimed at growth . We will then work with the startup team to decide which modules each team can work on. If your team has already worked on a marketing study or roadmap then we can review and improve with the team and immediately start working on implementation and feedback.

Would you consider working with my team on inbound marketing ?

We believe that inbound marketing E content marketing are specifically important for startups. You need to create brand awareness through the content and the presence you have on social media and online in general. Our team and through our digital marketing consulting service can offer expertise in SEO E SEM which will automatically improve your overall inbound marketing performance. Through our content marketing consulting service, we will help you in creating content that will increase your traffic E increase the brand-awareness of your product/startup.

How can we work on customer loyalty ?

We help you in increasing your customer retention rate by increasing your customer loyalty. We will study the segment you are targeting and the data and make data-driven decisions regarding your product - whether technical or not - We make sure the customer’s experience is as good as it can be.

We are working on branding E brand strategy , how can your team work with us on this?

We will study the current situation of the brand and how it is perceived in the market and start from there. We will discuss with the startup’s team and determine what the objectives are, and then we will set a branding plan / branding strategy and work on setting small goals to reach them. Through our sales outsourcing service, FasterCapital will be working on brand awareness , improving sales , building customer loyalty , and improving brand image and recognition are some of the goals we can work on in order to establish the startup in the industry/market.

We are still working on our product branding , can the program help in that?

Product branding is important and will play a big role in your performance and success in the future. If you are in an early stage and still working on your product brand , we can help by working with your team on creating the logo, slogan, designs, colors and fonts, and other essential components of your product plan. By providing you with the best outsourced sales management, we can also offer technical expertise in this area. Setting a successful process first and implementing it successfully is what will get us where you and we planned to get.

How can we increase our conversion rate ?

There are many technical and non-technical sides to increasing your conversion rate . Some strategies that we can work on are improving your website performance, working on creating a clear message, cutting down on unnecessary information, and other website-related issues. We can also work with your sales team on non-technical sides like targeting the right audience, exploring the right channels to find customers, and other ways to increase your conversion rate through our content marketing consulting service and Search engine marketing consultancy.

Can FasterCapital help with marketing automation?

Yes. Our team of digital marketing and Search engine marketing consultants and experts will work on collecting customer data through emails, website visits, app usage, social media, and others. This data helps know and get a view on each customer in order to determine and target the right audience and send personalized messages through email, mobile, and other social networks to each customer automatically based on their profile. This strategy can help increase revenue and maximize efficiency, and we will work on implementing it in order to reach our goals.

Can FasterCapital help me prepare for voice technology services?

Yes. COVID-19 has presented many challenges for brands and companies in marketing, so voice technology and voice-enabled solutions have become one of the alternatives and new strategies of marketing nowadays. If voice technology was one of the strategies you wanted to use in marketing your startup, then through digital marketing consulting service, our team of IT professionals paired with sales and marketing experts and consultants can update your system to receive voice commands from customers and build a voice app for you. That way, customers can use the voice assistant to add items to a shopping list, pay for items by voice, or ask for recommendations on what to buy, and this can help increase your sales and revenues in light of the Coronavirus pandemic.

How does tracking growth metrics help improve my marketing process?

We will help you track growth metrics with the help of our marketing experts and consultants who will help you improve your revenues, number of new customers, Customer Retention Rate, number of markets you have a presence in, Customer Acquisition Cost (CAC), Gross Margins, and other things. Our skilled outsourced sales team can tell a company whether its sales are improving or falling out and help give it a clear view of its future growth path.

What is a solid growth strategy from FasterCapital’s perspective?

A solid growth strategy can increase a business’s market shares and enable it to overcome current and future challenges. One of the high-level business growth strategies that we provide in our marketing strategy consulting service is market penetration, which involves increasing market shares in an already existing market using several ways such as lowering the price of the product or creating more customer awareness for your product(s). through our business market development service, we will help you in about entering a new market that could be in a different region with an already existing product and that can introduce your product to a new segment of customers and to new channels through which you can reach customers. Product development involves creating a new product or altering your already existing one in an existing market. Diversification is creating a whole new product in a new market which includes high risks of failure but can have great results if succeeded.

Will this program help me in account-based marketing and retargeting?

Yes. Using AI, our team of IT professionals marketing experts, and consultants can help in matching you with your ideal clients and targeting them with personalized messages and content on your product. This strategy helps focus on contacting your best customer rather than wasting time applying traditional methods and contacting a large number of customers who might not be interested in your product. It also helps in the retargeting strategy where it enables you to keep your brand/product in front of the audience that is already interested and reminds them of it. Those are effective strategies in increasing sales that our Grow your Startup team offers.

Will Grow our Startup program team help us launch a referral program?

FasterCapital offers its services in all ways possible to improve your business development and increase your sales and if running a referral program is one of them, then we are willing to collaborate with your team to execute it.

What are the best ways to increase sales and revenues?

Increasing sales and revenues might be a tough process for some people and that is why our team of sales experts and consultants through sales outsourcing service is there to help you step by step with the following strategies: defining and identifying your target customer, stating the benefits of your product to attract customers, identifying the problem you want to solve for your customer, focusing on keeping your customers for a long period of time. we will also help you improve content and social media marketing, develop new marketing technologies, etc through our outsourcing content creation service.

Will your team help me review/write blogs on my website?

Sure. A lot of times entrepreneurs miss the main points of writing a blog and think it’s unnecessary or mundane. But the truth is your blog can be one of the most powerful strategies in marketing any business. Our team of content marketing consultants and experts can help you add value to your blog without revealing all your business secrets. Outsourcing your content creation to our team can also help you in building authority. We can recommend platforms where you can post content and attract your targeted audience.

Is building a lead magnet one of the services you offer in this program?

Of course. Our team of sales and marketing experts can help you gather the main pain points that your customers are facing in your niche and present a suitable solution. It is important in this stage to identify the right audience, and ask yourself questions like what problems is your product trying to help customers solve and why you started this business in the first place. Those questions can help you organize your ideas and address the solution perfectly in your lead magnet. We can also help you decide what kind of lead magnet you want to build; an ebook, a cheat sheet, a checklist, a video, etc.

Can FasterCapital help me improve my affiliate program?

FasterCapital can help you optimize your affiliate marketing program by focusing on the quality of traffic your affiliates send you and having a good conversion rate. In order to achieve that our search engine marketing consultants will carefully analyze your customers and revenue data, help you choose the right affiliates for your company, and reach out to potential affiliates who can assist you, in addition our search engine marketing consultants will help you in testing your landing page and offers frequently. We can explore strategic partnerships worldwide.

Would you consider working with my team on Email Marketing ?

Email marketing is an effective way to make you achieve your marketing goals. Through our digital marketing consulting service, you can keep your customers updated with the latest information on your company, new special offers, advertisements, etc. As long as our main goal in this program is to help you expand your sales and grow your startup, then email marketing consulting service is considered for sure. Our team digital marketing will work on refining your email marketing software to help you better handle the email lists, keep track of the progress, and gain more responses.

Is PPC one of the strategies we can work on to expand sales and increase conversion rate? And if so, how can this work?

Adopting PCC strategy in marketing can be risky and costly but if worked well the result you get can be worth the cost. Through our digital marketing consulting service, we will help you determine where you want to place your ad to entice visitors to visit your website, using the right keywords as well as the demand for what you are providing, trying to make your ad look more like a regular listing than an ordinary ad, etc. You should keep in mind that you will be faced with some challenges using this strategy but with the help of our digital marketing team, we can work together on bypassing them and reaching the optimal result.

How can your team help me create a good authority site?

Authority blogs or authority sites are one of the main places people go to in order to get more information on a specific brand. It will contain more content and pages about your niche than any other site, so with the help of our content marketing consultants and experts, we will work on adding rich formatting content with suitable headings so it can be appealing to the search engines and make readers want to know more about your brand. We will focus on providing useful information to the readers so more of them can link to your posts. Focusing on the readers first and then the search engine second will make you dominate the rankings. Our content marketing consultants and experts will help you search for competitors and find out what they are posting. We will also highlight what your main topics are so we can work together on thoroughly explaining them in order to create more informative content.

How can you help me with my niche marketing strategy?

Through our marketing strategy consulting service, we help you focus exclusively on a narrow group of customers that can benefit the most from your brand. This process is not only limited to just knowing your target market, so our marketing experts and consultants will gather detailed information on the type of customers you are addressing and their attributes in order to solve their problems.

What are FasterCapital’s best strategies to expand a business?

FasterCapital’s team of experts in sales and marketing will enlighten you with the best marketing strategies to expand your business. Through outsourcing your sales to our sales consultants, we will analyze the current situation of your product and address its deficiencies. Through that, we can come up with suggestions such as adding new products or services to your already existing ones. We help you through digital marketing strategies by helping you find content marketing consultants who are willing to help you work on SEO/SEM, growth metrics, email marketing, social media content, etc. so you can be able to sell more products to your existing customers. Also, through our huge network of partners and investors from all over the world, and by adopting good building strategies and doing market research, we can help you enter new markets in other territories and target more customers. We can also help introduce you to strategic partners and experts in your targeted market.

What is a customer relationship management/customer management system and how does it help me in my business development process?

Customer Relationship Management or CRM is a place where the business can store the data of its customers and their interactions and share them with colleagues to know its customers more and develop relationships with them in order to help grow the business. Customer relationship management can help track so much valuable information that can help in your business development such as customer behavior and feedback, buying preferences, demographics, etc. This can introduce you to further growth opportunities and ensure the company that its services are aligned with the needs of the customers. It also provides a high level of service which results in higher profits and revenues, lowers costs, and stronger customer loyalty.

Why is it important to have high-quality content in marketing?

Content marketing is one of the most important factors of a company’s success and that is why they say “content is king”. It answers your customers’ questions and builds trust with them. However, we will make sure your content is valuable, well-written, and appealing to readers through our content marketing consulting service, as creating bad content will make all your efforts go in vain because nobody will bother to read it. Our team of content marketing experts will help you create optimized content that can build a positive reputation for your business and improve conversation. Through that, customers can read the recommendations on your brand and give feedback, in addition to getting all the information they need to make a purchasing decision. Consistently publishing valuable content on platforms can give your customers a good idea about you as a leader in your industry. The more pages you have the more keywords you’re going to be using to attract the targeted customers and the more you are keeping them engaged in your website. Great content also increases conversion rate, improves SEO, supports other digital strategies, and sets you apart from your competitors.

Is building a sales funnel one of the objectives we can consider?

Of course. A sales funnel is one of the essential aspects of developing a business. It is the marketing term for the journey potential customers go through on their way to purchase. By outsourcing your sales to our expert team of sales consultants, we will help you create a sales funnel that will help you understand what your customers are thinking through each stage of the purchasing process, and this can help you know the target market activities you want to invest in. There are many ways through which we can help you improve a sales funnel for your business and they include: creating marketing automation software, building a landing page, building a lead magnet, creating an email nurture series to share updates and information about your offers, tracking the deficiencies in your sale funnel, etc.

Is considering a franchise model important for the growth of my business?

A franchise model can be very effective in expanding your brand more rapidly than doing this on your own or with the help of investors. The costs used in this process are to fund inside operations and it will spare you from sacrificing the control to outsiders and being pressured to repay investors. It helps you raise capital without the risk of debt or the cost of equity. It helps the franchisor grow his/her business using other people’s money unbothered by debt. It will allow motivated management as the franchisee will be more committed in the long term, given that his life savings are invested in the business. It increases the chances of success and results in higher profits and improved valuations.

How can acquisition channels help improve the expansion of my sales?

Acquisition channels are where you meet your customers for the first time. They are important predictors of customer loyalty and allow your business to make money to meet costs, reinvest in growth, and show evidence of traction to outside parties such as investors and partners. As customers will reach your website, they will gain awareness of your brand, take your product into consideration and maybe take the decision to purchase it, and become a paying customer of your business.

How can you help me target a new type of customer in new markets?

First, you need to know why you want to target those customers and study the possibilities of implementing them. Then you need to know more about your targeted customers and the problems you need to help them solve. Finally, you need to determine whether you want to add to your already existing product or you need to create a whole new product in order to serve the new target market and meet its expectations.

What are the types of marketing strategies mostly in use today that you can help me improve?

We provide services in inbound marketing, content marketing, niche marketing, social media marketing, direct mail marketing, Email marketing, event marketing, etc.

How can FasterCapital help me improve my social media marketing?

There are so many ways through which a startup can improve its social media marketing, and it is one of the most effective and common strategies of marketing nowadays. Through our digital marketing consulting service, we can help you first identify the right social media channel you want to focus on by helping you do some research on which platforms your target audience spends most of their time. Our marketing experts can work together with your team on choosing the right content to share on your social media platforms, determining keywords, and writing blogs. They can also help you with reviewing your brand’s story which you want to share with your audience to give them a better idea of who you are and of your objectives. This can have a huge impact on how people feel about your brand and the effectiveness of the story can increase your chances of success. Our team of marketing experts and consultants can also help you leverage user-generated content so your target audience can get honest feedback from your customers, which makes them trust your brand more.

What is audience segmentation and why is it important in expanding sales?

Audience segmentation means dividing your customers into a number of subgroups that are often defined by their similar interests or buying behavior. It helps you build better relationships with your potential customers by contacting them with personalized messages according to their needs and characteristics. It is important because it makes you get less negative feedback, as you stop sending messages to people who do not want them and are not interested. It increases the level of responses as people are much more likely to respond to things they are interested in. It decreases marketing costs as it saves you time and money marketing in the wrong places. It also decreases long-term costs as it saves you time following up on less qualified leads. Finally, it increases your conversion rate by providing your audience with more information which makes them visit your site more often.

How do I conduct keyword research that customers use?

Our Search engine marketing consultants will search for and analyze the terms that your target audience is using in search engines for a specific purpose to improve your SEO. And they will focus more on the intent behind the keyword than the keyword itself. Finally, our Search engine marketing consultants will use the best SEO tool to know how popular a topic is among your audience. This makes you turn your content into topics and determine the keywords you want to use and target. So you need first to think about relevant and important topics based on what you know about your business. Put yourself in your customer’s shoes and try to think what topic they would search for, then fill your topic with the right keywords. As mentioned previously, you need to pay attention to what your target audience intended to search for rather than the terms they used and analyze this intent accordingly, because keywords may contain many meanings beneath the surface and thus using them may not get you the optimal result you want.

What is user-generated content? And how can it improve my social media marketing?

UGC is content (text, videos, images, reviews, etc.) created by people who are not official representatives of your brand rather than the brand itself. What makes it effective in social media marketing is that it makes your company trustworthy, as marketers often tend to picture their product in their best light and conceal the negative details that may affect the customer. However, in UGC, customers get a more realistic idea of your brand from people actually using it, which will eventually make them trust you more and make faster, more determined decisions in purchasing.

Is making a PEST analysis one of the things we will be working on together in this program?

Yes, a PEST analysis is one of the important steps in improving a brand’s competitiveness and strengths in the market. We will first make sure you understand the factors of PEST analysis (political, economic, social, and technological) and the influence of assessing these external factors on the brand’s market in order to make it more competitive in the market. Then we will help you gather as much relevant data as possible about the external environment of the business regarding the aforementioned factors. After gathering all the necessary information for a PEST analysis, we start working on implementing it together by identifying the opportunities these changes can bring you and identifying the threats your business can face, here is where SWOT analysis comes in handy.

How can you help me manage Customer Acquisition Cost (CAC)?

There are many ways through which our team can help you reduce your customer acquisition costs. They include, accurately collecting your customer acquisition cost, helping you leverage ads on Google or Facebook to retarget and build strong Google ads campaigns, improving your conversion rate and your customer retention rates, helping you with marketing automation, testing your landing pages, etc. this would be achieved through our digital marketing consulting service that we provide to entrepreneurs to achieve their goals.

We are already working on an Employee Advocacy program, how can your team work on improving it with us?

This can be achieved through building a sincere and strong relationship between the company and its employees which happens when company leaders meet regularly the team members and are transparent about why and how they want them to interact with the company’s social media profiles, to keep them engaged in the company’s vision.

Unisciti a Grow Your Startup Program