Wajbatti Joins FasterCapital’s LaunchUp Program to Bring Complete Nutrition Solutions to the Middle East
Wajbatti, a pioneering food tech company based in the United Kingdom, has joined FasterCapital’s LaunchUp program to accelerate its mission of delivering complete, sustainable, and convenient meal solutions across the Middle East. Wajbatti is currently raising $2.305 million to fuel its growth and expand its flagship product — a nutritionally complete meal powder designed to meet the unique needs and tastes of the GCC and the wider Arabic-speaking market.
Wajbatti tackles the pressing nutritional challenges in the region, including busy lifestyles, poor eating habits, high obesity rates, and food allergies, by offering an allergen-free, plant-based alternative that ensures “All Your Body Needs In One Drink.”
Hesham Zreik, CEO of FasterCapital, commented: “We are excited to welcome Wajbatti to our LaunchUp program. Their focus on sustainable, healthy nutrition perfectly aligns with the growing demand for practical wellness solutions in the Middle East. We believe their tailored product and clear mission will resonate strongly with health-conscious consumers in the GCC.”
He added: “At FasterCapital, we look forward to supporting Wajbatti with our technical and business development expertise, helping them scale quickly and effectively to become the region’s go-to brand for complete nutrition.”
Ammad Ali, Co-Founder & Director of Marketing and Products at Wajbatti, said: “Joining FasterCapital’s LaunchUp program is an important step for us as we work towards transforming how people in the Middle East approach daily nutrition. This partnership will give us the tools and support to refine our operations, reach our fundraising goals, and deliver on our promise of accessible, balanced, and convenient meal solutions for everyone.”